HBO “The Drop”
An incredibly simple network refresh that defined HBO’s style for years. The dense use of flat black and simple white-type elements pushed HBO’s premium content to the foreground. A single vertical “drop” animation cascades throughout every single network element and creates a profound simplicity.
This work was created and produced at Ultrabland .
Role: Creative Director, Designer, Animator
The original sizzle video that I created to pitch the idea, using an inherently anti-sizzle audio track, Brian Eno’s “Big Ship”.